Last updated on August 19, 2026.
Introduction
Through our Website and email, Auto Fin Connect and our affiliated entities deliver content to our users. Our core business extends to marketing and data services, where we leverage collected information to facilitate advertiser reach across multiple channels including digital, mobile applications, email, telemarketing, and additional advertising platforms. Our service offerings encompass consumer data collection, third-party data sharing, data sales, and cross-context behavioral advertising solutions.
This privacy policy covers the personal information we obtain from you and that you submit during your visits to Auto Fin Connect. It also describes how we collect, use, retain, and disclose this information. To understand more about how our website operates, please consult our terms of service.
Please carefully review this policy to fully understand how we treat your personal information. Should you find our policies and practices unacceptable, we ask that you not use our website or subscribe to our email list. Accessing, using, or otherwise interacting with this website or our services constitutes your agreement to this privacy policy.
Policy Scope And Third-Party Services:
This Privacy Policy only governs the collection, processing and storing of personal information supplied to this website; it does not govern the collection, processing or storing of personal information by any third party. This Privacy Policy does not govern and is not applicable to any third party or any website that may be linked from Auto Fin Connect, or from our newsletters. We encourage you to review the privacy policies of any websites you access through links from Auto Fin Connect.
Personal Information We Collect And How:
We collect information at this website that you provide to us, such as name, email address, phone number, and mailing address, and anything you choose to submit on an inquiry form. We may supplement the data you provide with additional data that we obtain from third parties, including affiliates, marketing or advertising partners, data brokers, and other third-party data providers that have obtained your personal information from their own services. We also automatically collect some additional information using web technologies like cookies and other tracking technologies, to perform analytics on our website and to facilitate advertising. See below for more information.
Types of Personal Data We Use
“Personal information” includes all forms of data or information handled by the Company in connection with its business that identify, describe, relate to, or could reasonably be linked, directly or indirectly, to an identifiable consumer or household.
You will be asked to provide certain personal information when subscribing to the Auto Fin Connect, including your name, date of birth, street address, e-mail address, and phone number. In addition, we collect information automatically through cookies and similar technologies, including IP address, imprecise geolocation (inferred from your IP address), device ID, date and time information, browsing behavior, and click-through activity. Advertising-related information may also be obtained from data brokers or publicly accessible sources. We only collect information relevant to potential marketing campaigns. See “Your Privacy Rights” below for further details.
Over the past twelve (12) months, and as defined by California law, we have collected various categories of personal information, including identifiers; personal information covered by Cal. Civ. Code § 1798.80(e); protected classification characteristics under California or federal law; internet or other network activity; commercial information; professional or employment-related information; imprecise geolocation data; and inferences drawn from other personal information. Information collected through this site may be sold or shared with third parties and our affiliates for marketing and advertising purposes. We sell and share the information we collect with affiliated companies and third parties for marketing and advertising purposes. If you wish to opt out of the sale or sharing of your personal information you may do so at any time by visiting here or calling 877-711-1660.
Sensitive Information Practices
We do not directly collect Sensitive Personal Information, including information related to race or ethnicity, religious beliefs, precise geolocation, LGBTQ+ status, health conditions, financial account details, or citizenship status. However, we may indirectly collect information through automated technologies such as cookies regarding your interactions with web pages, which could suggest interest in sensitive topics or affiliation with certain groups. For instance, visiting pages focused on a particular ethnicity or health-related topic may imply interest in those subjects. We do not draw such inferences ourselves, but our affiliated companies or other third parties with whom we share information may do so. Where state or local laws restrict the collection of Sensitive Personal Information without consent, our affiliates will refrain from making such inferences. We do not collect or use personal information relating to individuals under the age of 18.
How We Use Personal Information
We utilize the personal information we collect to send you newsletters or other content that you request and to send you marketing messages by email or through other marketing channels. We also share your personal information with our affiliates and partner companies who may also send you marketing messages by email or other channels. You can opt out here. Our use of personal information for marketing purposes is called “cross context behavioral advertising” under some privacy laws.
Disclosures of Personal Information
We sell and/or share your personal information with our affiliates and partners for marketing purposes, including cross context behavioral advertising. We also share this information with companies who provide services for us, including services related to cross context behavioral advertising, analytics, fraud detection, web hosting, data security, or similar services. We contract with any third parties who have access to the personal information we share to ensure that they use appropriate information security measures and comply with laws. We may also share personal information if required by law (e.g. in response to a subpoena or court order), or to protect a person’s health or safety.
We may share personal information when required to do so by law, including with law enforcement agencies, regulators, courts, government authorities, or other third parties, to comply with legal obligations, respond to lawful requests, protect the rights, safety, or security of individuals, or enforce our terms of use and related agreements, including billing and collection matters. Personal information may also be disclosed in connection with a corporate transaction, such as a merger, sale, reorganization, dissolution, bankruptcy, or similar event, where user information is transferred as part of the business assets.
We may share personal information with third parties when you have agreed to such sharing, including for purposes explained to you at the time you submit the information or described in this privacy policy.
Targeted Ads and Analytics Services
We share personal information collected at and through this website with other companies who may show you advertisements on this or other sites, and for related analysis and reporting purposes. These companies (some of whom may be classified as data brokers) use cookies, pixels, and related technologies to collect information from your browser about certain websites you visit and the advertisements displayed to you or that you click on. We (or they) may combine this with personal information from other sources (including data brokers) and share it with third parties for marketing and advertising purposes (this is also known as “cross-context behavioral advertising” under California law). We (and some of the third parties described in this section) collect your IP address, date and time of your visit to the website and your actions here, your Internet Service Provider (ISP), and the browser type and version you use to visit. This information may be combined with personal information from other sources as described above and used to display advertisements from us or from others through email, apps, websites, social media, direct mail, connected TV, or by other channels. We also use personal information to understand how users interact with this site and the advertising we display in order to understand and improve the user experience.
Cookies, Pixels and Similar Technologies
At this site, we use cookies and similar technologies to: (1) operate our site, (2) perform analytics and tracking to improve the user experience, (3) display personalized content and advertisements, and (4) monitor engagement with ads and other communications. Cookies are unique IDs that our server sends to your browser that allow your browser to be recognized when you visit certain websites. You can limit some or all cookies in your browser settings and you can also delete the cookies on your browser at any time. If you use a browser-based “do not track” setting, this may cause an “opt-out cookie” to be set on your browser, which blocks additional data collection.
Our Website uses several types of tracking technologies to automatically collect information. These technologies include cookies, which are small files saved to your computer’s hard drive. While you may choose to disable cookies through your browser, certain areas of the Website may not function properly as a result. If cookie settings are not adjusted, cookies will be placed during Website visits.
We may also use Flash cookies to store information about your preferences and interactions with the Website. Flash cookies operate independently from browser cookie controls, and instructions for managing them can be found on Adobe’s website.
We also use web beacons, pixel tags, and similar technologies embedded in our Website, emails, and affiliated platforms to track user engagement, verify system performance, and compile usage analytics.
Do Not Track and Global Privacy Control Setting
We support and honor the Global Privacy Control (“GPC”) signal and other universal opt-out preference signals as valid requests to opt out of the sale and sharing of personal information. These signals are processed automatically when detected from your browser or device. We do not aim to monitor every website you access online. Cookie preferences can be managed or cleared at any time through your browser settings. When you enable a browser-based opt-out signal, such as “Do Not Track” or GPC, an opt-out cookie is placed in your browser to block certain cookies. If this opt-out cookie is deleted or your GPC settings are changed, automated data collection may recommence.
Your Data Privacy Rights
You have rights with respect to your personal information (including any sensitive personal information), including: (1) to know what data we collect and how we use it–this policy is intended to tell you that, (2) to obtain a copy of the personal information we have collected about you, (3) to tell us not to share your information with third parties, (4) to have information deleted, or (5) to make other requests. You may exercise your rights at any time at this page, or by calling 877-711-1660. If you still have questions or concerns after you have made a request, you can contact us using the contact information below. If we cannot resolve your issue, you may also be able to contact a local privacy authority in your state, if applicable.
If you would like to log complaints, please see below for contact information:
For the FTC: ReportFraud.ftc.gov or go to ftc.gov/complaint. You can also go directly to the Better Business Bureau complaint portal at bbb.org/file-a-complaint.
You don’t need to create an account to make a data rights request, and the information you provide when making a request will only be used to confirm that you have the authority to make such a request. However, to respond to your rights request we need to verify that you have the authority to make such a request by confirming the information requested relates to you. To do this, your request must provide enough information for us to confirm that you are the person whose information we have collected, or an authorized representative of that person; and make your request with enough detail for us to know what you are asking for and respond. We aim to respond to all verifiable requests within 45 days. If additional time is needed, we will inform you in writing within the initial 45-day period, explaining the reason and anticipated timeline, not to exceed an additional 45 days.
If your request is denied in accordance with applicable law and you wish to challenge that decision, or if you have questions or concerns about our privacy practices, you may reach out to us using the contact details provided below. Depending on your location, you may also have the right to contact a relevant privacy authority. We do not treat individuals differently for exercising their data protection rights.
Children’s Privacy
Our website is only for use by people who are 18 or older. We do not knowingly accept personal information from anyone under the age of 18, and we will remove any such personal information if we become aware that it is present in our systems.
Protecting Personal Information
We have in place physical, technical, and organizational security measures to protect personal information from loss, exposure, or misuse. We have policies and procedures, staff training, and automated threat detection. We also audit our practices regularly to ensure protection against evolving threats.
How Long We Store Your Data
We store personal information for as long as necessary to provide our services, meet our legal obligations, and address any disputes or enforcement matters. Once information is no longer needed for these purposes, we take steps to delete or de-identify it.
Changes to Our Policy
We reserve the right to update or change this policy at any time, without advance notice. The revised policy will apply from its “effective date.” You may wish to review this Privacy Policy occasionally to understand our collection, use, and sharing of personal information.
Where Personal Information is Processed
Our site and service are located in the United States, and is intended for use only by users in the United States. When you visit our website, you acknowledge and agree that your personal information will be processed in the United States, subject to the laws of the United States.
Email Us
For any questions or concerns, please contact us at [email protected] or 3252 University Drive Suite 250, Auburn Hills, MI, 48326.